Hey there, I´m Claire

about claire smith the brand illuminator

Claire Smith is The Brand Illuminator®, an Entrepreneur, Web Designer, Personal Branding Coach, Life Purpose Coach, Author and Speaker.

Claire is dedicated to helping others live their purpose through Brilliant Branding & Web Design, uncovering a clear pathway to their own legendary life – a life where they find more money, meaning & magic.

Claire stepped out of the confines of her career as an Insurance Broker and into the entrepreneurial world over a decade ago.


Since then she has gone on to become a certified Life Coach & NLP Practitioner, a certified Direct Response Copywriter, a Personal Branding Coach and Web Designer. Claire takes pride in continuously learning from key industry leaders in all of these areas.

Through her online platforms, courses and programmes, Claire helps inspiring individuals & organisations fully step into their purpose and shines a light on their brilliance, so that they are positioned to unleash an extraordinary business, that they are truly & madly in love with.

A few of my favourite things

Favourite Country: Thailand

Favourite color: Orange



GUILTY PLEASURE:  justin timberlake


“As I post this, I am sending waves of gratitude to Claire!

Her patience, kindness, heart and intuitive connection lead every step of her work. I’m not sure there was anyone else who could have cleared the path for me to take this step with as much ease.

If you are looking for someone also interested in changing the world to get you moving on the web, she’s your gal.”

Dinita Nicole

Soul-Level Healer

“I’m SO pleased with my new website by Claire Smith! Right from the start, Claire took the time to get to understand my business and brand and then she developed the whole new site which is better than I could have ever dreamed of! Efficient, very reasonably priced and a genuinely lovely lady to work with – highly recommended. 5 stars Claire – thank you!”

Sam Lyndsay

Mortgage Angel

“Claire has been a fabulous support to me. She was always very quick to respond and turned around the work for me so quickly. I am thrilled with my new website.

I didn’t have a clue how to sort out a website and Claire helped every step of the way. Highly recommend.”

Michaela Vaux

Tropic Trailblazer

Claire is amazing at what she does and is so so helpful and patient. I’ve worked with lots of people for web design but I find Claire comes up tops.”

Julie Anne Hart

Leadership Coach

Why Choose The Brand Illuminator?

Well, whilst on the outside, I’ve packed in a good few years… on the inside, I’m still just a wannabe surfer girl, excited at what life may bring, creating meaning, magic and loving the amazing adventure of it all!

I love to laugh but I’m sure you’ll agree, life certainly provides it’s challenges. Like you, at times I’ve struggled like hell – and at others I’ve succeeded beyond my expectations. But each time, I’ve found something exciting, new and I’ve grown just that little bit more.

At my core, I love adventure. I’ve skydived, trekked the Inca Trail, and helped build schools in Africa. Travel, culture, nature, design, my beautiful kids, (and other truly inspiring people) are definitely my favourite passions… & I love to show people how much they matter.

I truly believe that actively seeking gratitude and a positive perspective is the key to a successful, happy life!

So how am I qualified to help you?…

I have 3 A’levels, a Garden Design Diploma, I’m a qualified Cosmetic Tattooist and I got my ACII (those in the insurance world will get that one). Don’t care? I’m not too surprised…

So my more relevant qualifications include my Neuro Linguistic Programming (NLP) training – I qualified in Spain with John Grinder, the co-creator of NLP… I’m also a qualified Life Coach.

I spent 3 years as a Personal Branding Coach with the Digital Experts Academy, coaching their members, and have been coaching my own clients ever since.

I am a Certified Copywriter with Digital Marketer – Language and how we use it to create meaning, emotions, to persude and inspire totally fascinates me!

And, I have been designing Beautiful Websites for over 6 years.

claire smith the brand illuminator

My passion? Well that now lies in putting these skills together to support good people doing important things through my venture –

The Brand Illuminator®

I sense the great need for renewed connection to ourselves and the energies of our planet & each other… releasing the ‘shoulds’ and easing back into our intuition.

Whilst a mum to 2 AMAZING humans, I’m ever the entrepreneur, and as a seeker of aligned being, I only work with people who value my work. l make it my rule to never work with a*se-holes – EVER!

So what’s the bottom line?

Deep down I have a desire to express my wild side, go on adventures, have cool ninja fighting skills, surf on a dolphin, connect with awesome people, & show others how much they matter.

I’m invested in your success because after all, by helping you to make your significant difference in the world, I can rest assured I’m vicariously making my difference too.

I’m ready-steady-and stoked to help you build your brand, polish your message, increase your authority and grow your profits.

So let’s get started today. I’m excited to get to know you and your business and share with you the magic of marketing with captivating copy, a brilliant brand and a wildly successful website!



Do you want to stand out AND attract clients you love? Are you ready to create a unique mission masterpiece and master your message? Then, let's make business easier and create your own beautiful and brilliant personal brand!


A fresh new website design & build service. Plus, with my branding & copywriting expertise, I can help you hone your message, engage your audience, inspire them to take action & explode your visual brand identity!


Do you struggle to find the time, inclination, creative flair or know-how to design your own marketing graphics, sales funnels, email automation, online courses? Would you love a membership site? If so, I can help!

claire smith the brand illuminator

Say hello !

Have a question or want to chat?

Please do get in touch...

I look forward to hearing from you!

Email: claire@claire-smith.com

Mob: +44 7800 543747

Facebook: @thebrandilluminator

Instagram: @clairesmithloves