BECOMING YOUR BRAND
YOU’VE DISCOVERED YOUR PASSION, NOW LET’S PUT IT INTO ACTION!
LET´S WORK TOGETHER
Hey there! I´m glad you´re here
Do you want to stand out AND make a difference?
Do you want to embrace your purpose and live it?
Are you ready to create a mission masterpiece & master your message?
Then, it’s time to build your own brilliant brand!
A strong, compelling brand identity concisely communicates your powerful message to the world AND gives you the clarity and confidence to step up and fully embody your mission, for the people who really need you.
People don’t buy what you do – they buy WHY you do it.
People follow great brands not because they have to, but because they WANT to. It’s ALL about how you make people FEEL.
So through a process of discovery & inspiration, a Brand is built from the core of who you are. Through crystal clarity, you forge a clear path for your unique and exciting Brand to grow. Cultivated from your heart, and in alignment with your purpose, this is what great brands are made of.
WHAT MY CLIENTS ARE SAYING…
“ Thank you so much for all your help and support doing your Brand Programme. All I can say is, your knowledge, patience and talent shines though. A professional and reliable service that gathered my thoughts as an out of the box creative and heart centred Entrepreneur.
The time of the programme allowed me to grow and integrate my ideas but also the copy I will now use to describe my Brand Story, Vision, Mission and so much more. Your gentle, kind and compassionate nature provides the feeling of creative freedom I needed. I look forward to handing over my Website Design to you in the future too. I am in deep gratitude for Souls like you in this world who really care about the needs of the client”.
– Hyacinth J Myers
CREATING A BRAND REALLY DOES MATTER
A great brand isn’t just about the quality of products or better prices or services – it’s not about manipulation – it’s about connection, trust & loyalty. It’s about how you make people FEEL.
By talking about ‘what’ you do, you get competition from everyone else who does ‘what’ you do…
If Steve Jobs at Apple had said ‘We make great computers’, would we have bought into his brand? Maybe we would have liked the design of the computers and bought one, but we wouldn’t have bought into the brand emotionally we wouldn’t have felt an inexplicable desire to be associated with the brand.
Luckily Jobs was a ‘WHY guy’. He had a vision and he communicated it beautifully. Apple were very clear about their ‘why’… and so was everyone else:
“In everything we do, we believe in challenging the status quo.
We believe in thinking differently.”
Now THAT is compelling and the Apple brand appeals to anyone who aligns with this way of thinking – they’ll buy Apple products, not just because they like the products, but because by buying them, it enhances their own identity as someone who ‘thinks different’… someone who is cool, edgy, forward-thinking and unique.
This is Apple’s story and it is told in every area of their business – and because of this – we TRUST it.
People who live a certain lifestyle or aspire to be a certain type of person are drawn to brands that help them build their own identity by association. Having good quality products and services is, of course important, but it is the ’cause, story and emotion’ represented by the brand, product or person that inspires and creates real loyalty.
So if you have a purpose to be fulfilled and a vision for a new venture, and you are looking for clarity and a way to stand out and be loved, or perhaps if you want to refresh your existing venture and give it a new lease of life with a re-think of your brand, I can help you do it.
Having been an appointed Platinum Branding Coach at the Digital Experts Academy for over 3 years, coaching DEA members towards development of their own personal brand, I recognise that every entrepreneur (and aspiring entrepreneur) has a story to tell and an inspiring purpose to pursue. I have also had the joy of helping clients through my own branding consultancy create brands that they love – even when they had no idea where to start by themselves!
Excited to create an extraordinary soul-aligned brand, that you are truly & madly in love with?
WHAT TO EXPECT FROM THIS SERVICE ?
CLARITY OF MISSION & MESSAGE
You will uncover a unique and memorable message that helps you & your venture stand out and get noticed.
Feel clarity of vision, opening up new confidence in your pathway to greater success.
Create an aligned brand mission that inspires you to be your best & ensures your team can get on board.
Live your brand values keeping you focused on fulfilling service to others.
Inspire greater trust in your brand, your products and your services.
ATTRACT MORE IDEAL CLIENTS
Drive more people to your offers.
Have people talking about your brand much more often.
Feel successful, as people share your brand with others.
Grow your email list with enticing language.
Enjoy more quality clients that you love to work with.
Share your message with pride, engage your perfect clients, and persuade them to take action – NOW!
WHAT THEY´RE SAYING
Hi Claire, I absolutely love to hear from you!
You really get me and where I’m coming from! It makes me feel so validated and special!!
I love what you do because you have such a special way of doing it!
With someone like you at the other end of the call it is so so refreshing to be that open and honest! I am thrilled with my brand – it feels so right.
Thanks for being YOU!”
– Mirelle
“I love the feeling of the brand and website, its just perfect, all the words you use, are just what I hope to portray. I love how you want to achieve a calming online home with all the aspects you wrote. It is just me! Fantastic.
Thank you so much”
– Rosie x
HOW IT WORKS
HERE´S WHAT WE WILL COVER TOGETHER
This Programme consists of an initial questionnaire, to be completed by you, followed by 4-6, 1-hour sessions on zoom (dependent upon how quickly we work), where we build your beautiful brand, plus unlimited email and messages in between, when inspiration strikes or questions need to be asked!
The one-to-one sessions will be weekly and booked in advance. There will be assignments for us both in between to ensure we are getting the most out of our time together building your new and inspiring brand.
01/
STEP 1
You complete a questionnaire and from this we begin the journey to create your brand. I will begin by creating initial brand ideas for discussion.
In the first couple of weeks we will create:
- YOUR THEME (that runs through everything) – A BIG Idea that is unique and powerful.
- YOUR BRAND VISION (your vision for what you will build & how it will contribute to a better world)
- YOUR BRAND MISSION (how you’re going to do it)
- BRAND VALUES (those that are the very essence of your brands’ powerful promise)
02/
STEP 2
Next we talk client attraction.
In the next couple of weeks we will cover:
- New Business/BRAND NAME (if desired)
- Tantalising New BRAND STRAPLINE
- Your BRAND PERSONALITY (how you’re going to show up)
- YOUR NICHE, Avatar and how to speak to them to get their attention
- Your Curiosity MESSAGING
03/
STEP 3
We will then look at:
- Your Complete BRAND STORY
- Your COMPELLING INTRODUCTION
- Your METHODOLOGY
- Your CORE BRAND MESSAGE(S)
- Your PRODUCT LADDER defined – formulating & laying out ideas for your various offers
- PRODUCT BRANDING/NAMING
- PRODUCT PRICING
04/
STEP 4
Our programme completes with:
- Your BRAND COLOUR PALETTE
- LOGO Design (if desired)
- Branded SOCIAL MEDIA HEADERS
- 10 new editable Branded Social Media POST TEMPLATES
- Client attraction PLAN coaching that takes into account YOUR strengths, time and abilities.
- A Brand STYLE GUIDE – keeping it all together
Your Investment – £1,497
This incredible programme will bring you crystal clear certainty about how to move forward with a brand that feels connected to the core of who you are. It will be built around YOU, and bring clarity to your team so that you are all comfortable in your ability to step out in confidence and BECOME YOUR BRAND.
To book a discovery call, click below!
